Changing the name of your company Page on Facebook

After months of planning, designing new logos, and filing the proper paperwork, your company’s new brand is ready for launch. The only thing left to do is change the name of our Facebook page.

Then Facebook rejects your request without any explanation, and the name change help page is even less helpful.

Now what?

You submit a support request, but all you get is a canned response about not following guidelines. Having recently changed our name from Sublime Exposure Online to New Industria, we can relate to the frustration this can cause. Despite our social media expertise, were left scratching our heads while our simple name change request was being rejected.

The solution is quite simple as it turns out, but it couldn’t be less obvious for most of us. If your new business name is different from your old name, there are a few extra steps you need to take – and Facebook doesn’t tell you that.

Here is a step-by-step guide to changing your Facebook Business Page name in 2019.

  1. You need administrator privileges on your page – this one is so obvious that even Facebook lists it as a requirement. But from there, things get murky.
  2. Start updating the information on the page to mention your new company name – the Story, About, username, profile and banner pictures – Facebook will let you change ALL this information from the old name to new without issue.
  3. In the About section, request a name change – and include part of/the entirety of BOTH the old name and new name (for now). For us, that meant changing our name to “Sublime Exposure Online – New Industria”, which was instantly accepted.
  4. Wait another 7 days to request another name change to only your new name, in our case “New Industria”. Your new name should be instantly accepted, and the last piece of your rebranding is behind you.

So why all the effort for such a simple thing? Facebook, in its infinite wisdom, does not want page admins to just up and change their business names and leave fans wondering “Wait, when did I Like this page?”

Their reasoning *sort* of makes sense. Facebook is trying to prevent shady characters from pulling a bait-and-switch to gain fans, luring them into liking one page before switching to something entirely different.

But nowhere do they say that outright – the closest they get is the following message:

Nowhere does Facebook provide a solution, and even their explanation is essentially accusing you of trying to mislead your followers.

How rude.

The example they use, changing a page name from I Love New York to I Love San Francisco, only further confuses the issue because the old name and new name are nearly identical, but most people facing this issue are making more substantial name changes. In our case, we our agency had evolved from its humble beginnings, and though Sublime Exposure Online had served us well, New Industria better reflects the work we do and the clients we represent.

And as much as we love the music of Sublime, it also carries with it certain connotations that, while not entirely inaccurate, is also not our sole defining trait. We still know how to have a good time, but we’re also a serious business doing serious work.

One final note – the name change may take a day or two to take hold across all of Facebook. Just sit tight, and the page name change should take effect within 48 hours at most.

Still having trouble? Reach out and let us know – we are always happy to help when we can, and we can show you a lot more than just how to change your Facebook page name.